"What I'm saying is, you can't call a Funeral Home Curds & Whey. We'll never get any people through the door, dead or alive!"
"...and what I am saying, is that it's traditional to use the surnames of the partners. I don't mind if we call it Whey & Curds, but those are our surnames and that's what we should be using! On the other hand, although I don't mind using it that way around, it's not half as snappy. You have to admit Curds & Whey is very memorable and comes quite early on in the Yellow Pages..."
