Alongside of great books and music, the other thing I adore is great art. Particularly when it's used in the right fashion. This week, as part of the 'other job' (that's like the 'other mother' only you don't get your dinner at the end of the day), I got to working with the great guys at Kraken Rum. Not only is their bottle the nicest piece of branding I have ever seen in this department, their website is just brilliant. Not content with giving us a great drink, they have loaded the peripherals with real content. Not just stuff that the marketing department threw on there, but really well thought out material that just makes you want to be a part of it. Here's a pic of their awesome Kraken, which I simply love - and yes, loved it so much that I was inspired - for this month at least - to rebrand myself. February is indeed, cephalopod month. Bring it on.

No apologies at all for posting it here in its almost full size glory - but it's a Kraken. Not a squid - a Kraken. Sometimes you have to drive these messages home. Anyway - regardless of whether you drink or not, go check them out at the link above. For no other reason that they deserve to be known about. That and they're a nice bunch of people who work really hard at doing something properly.

I think posting about a Kraken releases me from having to write anything else today. Which is a good job because I have to make some edits to a script here just in case somebody comes knocking on the door for it.