Apparently, this poster got banned today - for scaring children. I've seen much worse over the years. Go into any HMV/Blockbuster/WHSmiths and you'll find a ton of nasty covers easily within reach of little ones.
Or is it more a case of a particular child that it scared? I'd love to get a heads up on the circumstances behind this - besides which, hasn't it been out for months and months already? More later if I can find out...